Source coverage
Often one network or a broad listening feed
Separate Reddit, X, and LinkedIn lead review surfaces
Lead quality
Keyword match, mention volume, or manual filtering
Business context, keywords, thresholds, source context, and lead score
Reply workflow
Alerts, generated replies, or external handoff
Review the conversation, draft context, and reply status in one place
Trust controls
Automation can be hard to inspect
Clear status, source, score, and outcome before scaling
Reporting
Mention charts or spreadsheet notes
New leads, replied leads, removed replies, platform mix, and top keywords